Volkswagen says goodbye to the iconic Beetle after 7 decades with new commercial

Volkswagen is language adieu to the Beetle, that over production this year, in an exceedingly new effort known as “The walk.”

The campaign launches Tues ANd includes an animated film scored with a canopy of The Beatles’ “Let It Be” from the professional Musica Youth Chorus children’s choir and out-of-home digital billboards in city district in ny. The 90-second ad, created with agency Johannes carver, are going to be showing on first principle and CNN on Tues night, with further placements planned throughout the dish and Rose Bowl games on New Year’s Day.

The video spot includes animated cameos from folks as well as Warhol, United Nations agency created items that includes the Beetle, and Kevin Bacon, whose “Footloose” character drove a Beetle. The ad ends with the automobile retreating as a bug with the words, “Where one road ends, another begins.”

Volkswagen aforementioned in 2018 that it'd be discontinuing the long-lasting Beetle machine in 2019 because it looked toward a future with mass-market electrical cars. In January, the corporate aforementioned it'd build a brand new electrical vehicle at its Chattanooga, Tennessee, plant because it shifts toward zero emission vehicles.

The last Beetle rolled off the production line at a plant in United Mexican States in July, that Volkswagen First State United Mexican States corporate executive Steffen Reiche aforementioned can currently turn out the Tarek SUV. The last Beetles were sold  on Amazon to symbolize the company’s embrace of the longer term, the chief aforementioned at the time.

“This ANimated film pays court to the imprint this automobile has created as we tend to move for an exciting way forward for electrical quality for the lots,” Johannes carver Chief inventive Officer Leo Premutico aforementioned in AN email to CNBC. “When making the campaign, it absolutely was terribly intentional that we tend to didn’t place anyone person or moment on a pedestal. The Volkswagen Beetle was the good equalizer for society and culture at giant. This isn’t one person’s adieu or a company’s, it’s everyone’s adieu.”

The campaign will embody AN influencer component, with users posting moments with Beetles on Facebook-owned Instagram. Bravo host Andy Cohen started out that portion of the campaign earlier this month.
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