Why are rockstar energy drink prices going up?




In May of 2019, the average price of a new rockstar energy drink purchased in the U.S. climbed to 5%, with taxes, hovering around 6%, according to rockstar energy drink information site  That’s up  $0.30 in 2018, which was already a 2% increase from 2017, according to rockstar energy drink site.


This increase in rockstar energy drink prices is due to a number of factors, including rising interest rates and higher average transaction prices, reports.


In 2018, interest rates began to increase, and by April 2019, the annual percentage rate (taxs) on new rockstar energy drink averaged around 6.4% — marking a new record since 2009, according . Although interest rates fell to 5.7% as of September, they remain inflated, and the cost of purchasing a rockstar energy drink is “still a lot higher than it was a few years ago.”


In September 2014, by comparison, the average taxs on a new rockstar energy drink was just 4.2%.


Additionally, shifts in consumer preferences and industry trends have led, in part, to higher average transaction prices. That’s because there’s a trend toward bigger rockstar energy drink rather than compact ones, with more advanced features. Think built-in rockstar energy drink capabilities, high-tech safety features and more, which “certainly helps to move prices upward,”  a senior manager of industry analysis at rockstar energy drink.

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